Let’s be clear.
Using words with clarity and skill can change how people who matter to you think, feel and act. This important task is what copywriters are for. They come in different flavours.
• An advertising copywriter creates ideas to make your brand and its benefits stand out.
• A marketing literature copywriter knows how business works and what concepts designers like to work with.
• A direct response copywriter engages people until they pick up the phone, cut the coupon or click “buy”.
• A website copywriter absolutely must optimise interest as well as search engines.
• A video scriptwriter and director knows how to use action and sound to add value to the message.
• A technical copywriter earns the respect of experts and the understanding of the rest of us.
We have been putting all these copywriting services successfully to work for northern, national and global clients across 25 years and ten market sectors:
Consumer, property & home, financial services, business to business, science & technology, health, education & training, culture& leisure, IT, public sector.
This wealth of copywriting experience and copywriting skills enables us to match your needs with precision. As for quality, take it as read.
New
A pensioner in a penthouse with a parrot; an innovation to switch off arthritis; a global hit show called Elephant; a discovery to push twice as much current down power lines… and lots more in our latest projects.
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Institute of Cellular Medicine Brochure about how scientists and clinicians work together at the fundamentals level of bioscience to discover new ways to improve the lives and prospects of chronically ill people. www.newcastleuniversity.org/icm
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Parsons Brinckerhoff Corporate brochure for a global engineering consultancy about confronting the issue of cutting CO2 emissions whilst generating enough sustainable energy to stop our lights going out in the second decade of the 21st century. (pdf)
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Gentoo One of eight two-minute video portraits of customers and staff of this “Property, People and Planet” not-for-profit business. Used on its web site to reinforce a press and poster campaign. VIEW CLIP
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Dodgy Clutch All-singing, all-dancing website for a theatre and spectacular events company with one foot in the north east community and the other striding the world from Johannesburg to New York. www.dodgyclutch.com
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Fitz Architects In awarding this young firm the NE Business Award 2010, the judges said they very impressed by the website and the down-to-earth approach it reflected. www.fitzarchitects.co.uk
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