WHY IT PAYS TO CHOOSE A PROPER COPYWRITER

Copywriting North works with clients and with advertising, design and video  companies to develop ideas and words that sell.  

Whether it’s a product or a point of view, what counts is that people buy it. That requires a special kind of creativity which proper copywriters learn from working on big brands in the real, live environment of an ad agency.  Writers who just offer web content don’t always have this broad base and wide range.

“We sell, or else.” David Ogilvy
 
After a classic creative training at Ogilvy & Mather I went on to JWT as a senior writer, returned to Ogilvy as a creative group head and finished my London career as Sawards’ creative director.

From 18 London years I’d single out work for Alcan*, American Express, Brillo*, British Steel, Comfort, French Tourist Office, Fresh Cream Cakes (Naughty but Nice) Golden Wonder, ICI*, The Observer*, Shell, Sun Alliance.  [*award winner]

With Graham Rust at Ware Anthony Rust, Cambridge, I helped win pitches for Bowyers, Fruittella, Hunters Crisps, Scrabble and Rank Xerox - as well working on Araldite, Anglian Water and Charles Wells Brewers.

For the last 22 years as owner of Copywriting North I’ve applied this rich experience with consumer brands to enable businesses in other marketplaces to communicate in a different and more effective way:

- Relating product benefits to customers’ needs
- Basing campaigns in any medium on simple creative ideas
- Giving people reason to remember and prefer what you offer
- Varying tone of voice to suit both audience and product
- Using plain but interesting English, not clichés or buzzwords
 - Making everything clear and concise however technical the field
- Sell, or else

 

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Read what customers say

“David is a really excellent writer and works very reliably over the internet. We have worked together a good deal and I assure you he has skills in almost every subject and medium.  Don’t tell him this, but he is also one of the nicest people I have ever met.”  My late partner Graham Rust, Rust CZ, Prague, Czech Republic    

“David’s creative ideas and writing have been key to how we have developed over the past 17 years. He easily grasp the clients’ objectives and turns them into ideas that work – and his scripts are a joy to produce.” Joanna Urwin, Jay Film & Video

“In layman’s language this is f***ing brilliant. I can honestly say I’m very excited by this.” Craig Fitzackerley, MD Fitz Architects.

“One word – WOW.” Steve Nelson, Technical Director, Calibre Secured Networks

“I think this wording is absolutely excellent. David, congratulations again on an excellent piece of direct response copywriting.” Richard Harpin, MD, Homeserve

“It says all the right things… it feels bold but assured, it’s insightful and reads as it should: genuine and not your usual corporate blurb – like you mean it.” Raymond Chalmers, Cisco UK.

“David is our right hand writer. He has an unerring understanding of what makes our brand of theatre unique.” Ozzie Riley, Dodgy Clutch.

 “Very many thanks for your help with our summit video. It worked even better than I had hoped and set the scene and tone for the conference.”   Pauline Goodchild, Health & Safety Executive

"This is exactly what we were looking for, and I actually wanted to read it.” Terri Crosby, partner, Property Circle

“The response has surpassed by expectations and this is due to the quality of thinking about and execution of the campaigns.” Chris Farman, Managing Director, Entec (leading UK environmental consultancy)

 “I like the style, tone, content of ‘French Wines in Plain English’ – Good work,”  Nicola Peers, Marketing Manager, Food & Wine from France

“I am extremely pleased with the copy for the brochures and your handling of some relatively technical material.”  Richard Connell, Business Development Director, 3i.

“I took it home to read at the weekend and it wasn’t like taking work home, it was so enjoyable. Even the technical aspects were covered in such a way that they were interesting and understandable for a non-engineering audience.” Maria Laffey, PR Executive, Parsons Brinckerhoff, consulting engineers.  

“I thought you’d be pleased with how little we wanted to edit your text. We already think it’s a million times better than we could have done ourselves.” Christopher Jellis, Centre for Monitoring and Evaluation, Durham University.

“Both the Consumers Association and ourselves are delighted with the programme and the amount of publicity it produced.” Heather Waring, Education Manager, British Heart Foundation.

“Thank you for all your immense patience and hard work in compiling and writing the Guide for Disabled People.  The result speaks for itself. Congratulations on a job well done.” Vince Vas, Department of Health.

“First rate in terms of creativity, delivering promises and attention to detail – highly recommended.”  Bob Coxon, Chief Executive, ICI Synetix

“David is very good – his copy was spot on,” Denise Oakley, General Electric GSX

“At the annual awards it generated the Wow-we-didn’t-know-you-did-all-this factor. It answered the brief really well. It was extremely good working with you.” Stephen Forster, PR Manager, Cleveland Fire Brigade.

“Congratulations on the success of the programme. Your understanding of our proposal led to a video which clearly demonstrated its principles.” Baldev Johal, Nissan GB

PRINT

print

Giving you the last word in press advertising, direct mail, annual reports, corporate literature, technical literature, marketing literature, public information more...

 

 

VIDEO & TV
video

Copywriting for commercials and scriptwriting and direction for corporate, sales, training and public information videos – built around creative visual ideas and using easy-to-listen-to language. more...

 

WEB SITES
web

Written to optimise interest as well as search engines, delivering information in logical, connected, bite-sized morsels - giving you the edge in a crowded, restless environment.more...