Marketing literature
"The technical aspects were covered in such a way that they were interesting and understandable to a non-engineering audience." Maria Laffey, PR Executive
Calibre
Brochure based on the theme “The Technology of Freedom” to make approachable and exciting the business of providing computer network solutions.
“One word – WOW,” Steve Nelson, Technical Director.
Beadnell House
Brochure and advertising for properties summed up in the intro:
“It's a magnificent achievement - the creation of six residences of astounding design, quality and space within a Georgian manor in walled grounds in this gem of a Northumberland coastal village.”
Prontaprint
Quarterly newsletter Image with advice on marketing, communication and design, aimed at SME’s to reinforce Prontaprint’s positioning as a not just a copy shop..(PDF)
Direct Mail
Calibre A tasteful incentive to raise awareness of our ICT client’s achieving Cisco Premier Partner status and to stimulate response.
“It says all the right things… it feels bold but assured, it’s insightful and reads as it should: genuine and not your usual corporate blurb – like you mean it.” Raymond Chalmers, Cisco, worldwide leader in networking.
Homeserve When we started working with Homeserve it had around 75,000 subscribers for its plumbing emergency service. Mailshots developed with partner Huw Mainwaring helped to more than double membership each year until – with over half a million – it outgrew us.
"Congratulations, once again. Your direct response copywriting has been consistently excellent." Richard Harpin, Managing Director
Technical brochures
Biomedical Research Centre The partnership between Newcastle Hospitals NHS Foundation Trust and Newcastle University to improve the health of older people. My brief was to present their research in a way that a Radio 4 listener could appreciate. (PDF)
“I really very much like the way this brochure has come together.” Prof. Patrick Chinnery, Director
Institute of Cellular Medicine How scientists and clinicians work together at the fundamentals level of bioscience to discover new ways to improve the lives and prospects of chronically ill people. (PDF)
Guides
Department of Health Writing the 172 page "A Practical Guide for Disabled People" involved detailed research and co-ordination with eleven Government Departments, over 100 voluntary organisations and a steering committee. The Guide won universal approval and went through several editions. (PDF)
"Thank you for your immense patience and hard work in compiling the Guide. The result speaks for itself. Congratulations on a job well done." Vince Vas, Publicity Officer
The Journey 80 page book celebrating Tynemouth Station’s opening in July 2012 after a £3.6 million restoration – the story of the birth, near death and renaissance of Britain’s finest piece of Victorian seaside railway architecture.
“The work you have put into it is excellent. It’s a long story and it can’t have been easy to simplify it and knock it into shape.” Ylana First MBE, Friends of Tynemouth Station
Advertising
The Oval This poster is part of a 100 page presentation we wrote to introduce developers and councils to the marketing plans for the launch of the Oval shopping centre at Burnley
Fentiman's Ad for the century-old soft drink is based a unique property - the need to turn the bottle to release the full botanically brewed flavour. To unlock the full refreshing taste of a Fentiman's botanically brewed beverage, simply hold the bottle in your hand and with one good turn of the wrist invigorate the ingredients that lie dormant at the bottom of the bottle. The beverage is now primed for your taste-buds. Just twist the crown, pour gently and satisfy yourself that Victorians knew the real meaning of taste.
EntecThis campaign for this environmental consultancy produced 426 quality leads which were converted to meetings with enough big names (e.g. National Power, ICI, Rover Group, McAlpines, Guinness, Railtrack) to keep Entec stretched to capacity.
